Coverage - News Service Website

Product Definition and Vision: Collaborated with corporate communications and marketing teams to understand the company's brand refresh objectives and the desired image as a thought leader to define the scope of the news service website, including content categories, target audience, and user experience goals.

Product Roadmap and Strategy: Developed a product roadmap that outlines the website's features, content plan, and launch timeline and aligned  the website's strategy with the company's brand messaging and marketing goals to ensure a cohesive user experience.

Cross-Functional Collaboration: Worked closely with content creators, designers, developers, and SEO experts to create a publishing framework. Coordinate regular meetings and feedback sessions to ensure that the website aligns with the company's brand identity and content strategy.

User Experience and Design: Collaborated with UX designers to create an intuitive and engaging user interface that encourages user exploration and interaction with the content and prioritized user-friendly navigation, responsive design, and easy access to relevant articles.

Quality Assurance and Testing: Oversaw the development process and conduct thorough testing to ensure that the website functions seamlessly across devices and browsers and verified that the content is accurate, well-organized, and aligned with the company's messaging.

Training and Rollout: Trained Executives and Content creators on the publishing framework owned support post rollout.