Whole Market - eCommerce Prototype

Product Definition and Vision: Collaborate with stakeholders to define the project's scope, objectives, and the desired user experience. Identified the key features that will replicate the in-store shopping experience online.

User Research and Customer Journey Mapping: Conducted user research to understand the preferences and behaviors of customers when shopping for groceries online. Created a customer journey map that outlines the various touchpoints and interactions users have with the eCommerce platform, from browsing products to checkout.

Service Blueprint: Developed a service blueprint that illustrates the end-to-end process of how the eCommerce platform functions, including backend processes, customer interactions, and support mechanisms.

Interface Design and Prototyping: Collaborated with designers and developers to create intuitive interface designs for both web and mobile applications. Ensured that the designs align with the brand's identity and deliver a seamless shopping experience. Oversaw the development of interactive prototypes that showcase the user flow, product catalog, shopping cart, and checkout process.

Iteration: Enhanced on the prototype based on user feedback and recommendations to refine the interface and address pain points.